The most important factor that determinates the success of any business is your relationship with your customers. So, the more effort you put into satisficing your customers, the better your growth prospects will be. While the first thing that must have popped in your mind on reading the above lines is, beyond any doubt, the 'product,' there is another - often overlooked- factor, ie the way you deliver your products. Here are four reasons why you should consider packaging and delivering your products in custom boxes:
1. Solution to budgeting problems
As a matter of fact, your way of delivery not only affects your business-customer relationship but can also improve or deter your budget, since your profit and revenue graph; the reason being the freedom and ability to choose the appropriate, or to be more precise, the exact size of the box for each product. Think for yourself- suppose you sell five different kinds of products varying sizes and fragility, and ship them all in the same sized box, would not that cause you to put in more money into providing extra protective sheaths for the smaller, fragile ones to keep it in place and reduce the risk of any damage? However, if you use a custom box of appropriate size, you would use just the right amount of protective layering, like bubble wraps, thereby saving money in the process.
2. Customer magnets
Putting a little bit of thought into the packaging, itself, shows that you care, and it is a well-known fact in the business realm that what your customers feel matters. Think of it from the perspective of the receiver. Would not a good, unique packaging thrill you? Would not it heighten the excitation of getting your chosen product? Moreover, it creates a positive experience for your customers, especially for e-commerce businesses where physical interaction with customers is close to nil, which in turn increases the chance of being recommended. So, custom boxes can be used as an effective marketing technique to score more potential customers.
3. Unique Brand Identity
There are many businesses that are primarily known for their unique packaging boxes. For instance, Amazon or Origami Craft Box or John & Kira's. These boxes infuse a sense of passion and appeal to the customers by making the process of unboxing a little bit more rewarding. Secondly, it makes your business name and logo more identifiable. In fact, the more appealing your custom box's design is, more are the opportunities that your customers will keep it with them. Most people find it hard to toss out boxes that are too beautiful for trash. So, in a way, custom boxes help reflect and polish your brand identity.
Furthermore, if your custom boxes are also durable besides being eye-catchy, you can rest assured that your customers will keep them, and then you get the lifelong worth of continued advertising without any additional investment.
So, what's the wait for? Call in a meeting with your design and marketing team, and build your custom boxes to give your brand a new life.
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